Skip to main content

Selling (Out) Feminism: Sustainability of Ideology-Viability Tensions in a Competitive Marketplace

Buy Article:

$47.00 plus tax (Refund Policy)

Feminist mainstreaming has made feminist ideology one choice among many causes in a competitive marketplace. To stay competitive, feminist organizations must manage the dual goals of advocacy and financial viability. This study explores how an independent media business that publishes a feminist popular culture magazine and sponsors community events navigates ideology-viability tensions. This analysis articulates two discursive strategies employed by organizations to manage ideology-viability tensions: (1) equation of viability with ideology and (2) acquiescence to pressures of viability. These strategies indicate specific ways in which ideology is shaped to accommodate viability pressures. Lessons for organizations committed to social change, but faced with oppositional goals, are offered.
No Reference information available - sign in for access.
No Citation information available - sign in for access.
No Supplementary Data.
No Data/Media
No Metrics

Keywords: Consumerism; Feminism; Ideology; Organizational Communication; Political Economies; Sustainability

Document Type: Research Article

Publication date: 2011-03-01

  • Access Key
  • Free content
  • Partial Free content
  • New content
  • Open access content
  • Partial Open access content
  • Subscribed content
  • Partial Subscribed content
  • Free trial content
Cookie Policy
X
Cookie Policy
Ingenta Connect website makes use of cookies so as to keep track of data that you have filled in. I am Happy with this Find out more