Skip to main content

The effect of interactivity on initial interactions: the influence of information valence and modality and information richness on computer‐mediated interaction

Buy Article:

$51.63 plus tax (Refund Policy)

Abstract:

Research investigating relationship development through computer-mediated channels has failed to acknowledge the importance of initial interactions. Increasingly, multimodal forms of communication, such as audio- and videoconferencing, in addition to text-only formats have emerged on socially oriented websites designed for relationship initiation. Utilizing the principle of interactivity as a conceptual framework, the present study investigates whether increased structural interactivity provided by the additional aural and visual modalities influences initial interaction processes and outcomes online. The results indicate that increased availability of nonverbal modalities, combined with the valence of the information acquired, significantly affected interaction involvement and mutuality, which are markers of processual interactivity, as well as the interaction outcomes of uncertainty, predicted outcome value, and information seeking. Additional analysis revealed that mutuality mediated the effect of richness on postinteraction uncertainty level and the evaluations of future relationship potential.

Keywords: ComputerÔÇÉMediated Communication; Initial Interactions; Interactivity; Relationship Development; Modality and Information Richness

Document Type: Research Article

DOI: http://dx.doi.org/10.1080/0363452042000307461

Publication date: December 1, 2004

routledg/rcmm/2004/00000071/00000004/art00003
dcterms_title,dcterms_description,pub_keyword
6
5
20
40
5

Access Key

Free Content
Free content
New Content
New content
Open Access Content
Open access content
Subscribed Content
Subscribed content
Free Trial Content
Free trial content
Cookie Policy
X
Cookie Policy
ingentaconnect website makes use of cookies so as to keep track of data that you have filled in. I am Happy with this Find out more