Signing cards, saving lives: an evaluation of the worksite organ donation promotion project

Authors: Morgan S.¹; Miller J.²; Arasaratnam L.³

Source: Communication Monographs, Volume 69, Number 3, September 2002 , pp. 253-273(21)

Publisher: Routledge, part of the Taylor & Francis Group

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Abstract:

The desperate need for organ donors in the United States could be filled if every person eligible became an organ donor. Unfortunately, few organ donation campaigns exist, and fewer still have been evaluated empirically. This study has two objectives: to describe a worksite organ donation campaign and test campaign effects, and to test the Model of Behavioral Willingness to Donate Organs. Results of the campaign evaluation demonstrate that the worksite campaign was successful in increasing knowledge, favorable attitudes toward organ donation, behavioral intent to sign an organ donor card, actual rates of signed organ donor cards, and the willingness to talk to family members about the decision to donate organs. Results of path analyses produced mixed results with regard to model testing. Implications of these findings are discussed.

Document Type: Research article

DOI: http://dx.doi.org/10.1080/03637750216540

Affiliations: 1: Communication at Rutgers University 2: Kentucky Organ Donor Afiliates 3: Department of Communication at Rutgers University

Publication date: 2002-09-01