Skip to main content

“Epistemology Not Ideology OR Why We Need New Germans”

Buy Article:

$55.00 plus tax (Refund Policy)


This article argues for a shift away from ideology critique as the primary focus of critical communication and media studies. Instead, the author suggests enlisting the work of German Media theorist Friedrich Kittler's Foucault-inspired approach to the epistemological dimensions of media. This focus is relevant to digital media in terms of the selection, storage, and processing of data that are the fundamental concerns of Kittler's media studies. Advertising and drone warfare are used as examples of how this approach differs from ideological critique.

Keywords: Friedrich Kittler; Michel Foucault; digital media; epistemology; ideology; media studies

Document Type: Research Article


Publication date: 2013-09-01

  • Access Key
  • Free content
  • Partial Free content
  • New content
  • Open access content
  • Partial Open access content
  • Subscribed content
  • Partial Subscribed content
  • Free trial content
Cookie Policy
Cookie Policy
Ingenta Connect website makes use of cookies so as to keep track of data that you have filled in. I am Happy with this Find out more