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WTF was Kony 2012? Considerations for Communication and Critical/Cultural Studies (CCCS)

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Abstract:

This article discusses the (in)famous Kony 2012 (Kony) viral video, which had a record-100 million views in six days. It discusses its unique status as a viral advocacy video by NGO Invisible Children (IC) to make Joseph Kony “famous.” Theorizing Kony's eventfulness entails insights for twenty-first-century communication and critical cultural studies, which note the obsolescence of past critical trends in CCCS: especially regarding virality, imitation, attention, affect, citizenship, subjectivity, power, control, participation, and protest.

Keywords: Attention; Cultural Theory; Kony 2012; Participation; Power; Virality

Document Type: Research Article

DOI: https://doi.org/10.1080/14791420.2013.806149

Publication date: 2013-09-01

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