Skip to main content

Contextualizing Boycotts and Buycotts: The Impure Politics of Consumer-Based Advocacy in an Age of Global Ecological Crises

Buy Article:

$55.00 plus tax (Refund Policy)

Abstract:

Despite their popularity and significance, there is a paucity of communication scholarship on boycotts and buycotts. This absence may be due to an erroneous assumption that such tactics are merely economic, as well as to a hesitancy to critique consumption. This essay focuses on three contemporary US-based exemplars that address global ecological crises: the Rainforest Action Network boycott of Mitsubishi; the Farm Labor Organizing Committee boycott of Mt. Olive Pickle Company; and the Carrotmob buycott of a liquor store. The circuit of culture framework and a radically contextual approach provide a more nuanced analysis of consumer-based advocacy campaigns.

Keywords: Boycott; Buycott; Circuit of Culture; Consumption; Environmental Advocacy

Document Type: Research Article

DOI: https://doi.org/10.1080/14791420.2011.566276

Publication date: 2011-06-01

  • Access Key
  • Free content
  • Partial Free content
  • New content
  • Open access content
  • Partial Open access content
  • Subscribed content
  • Partial Subscribed content
  • Free trial content
Cookie Policy
X
Cookie Policy
Ingenta Connect website makes use of cookies so as to keep track of data that you have filled in. I am Happy with this Find out more