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Home is Where the Capital is: The Culture of Real Estate in an Era of Control Societies

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This essay explores the changing nature of home ownership in America over the past 70 years in an attempt to explain how shifting cultural attitudes about this social and economic structure played a large role in America's recent housing bubble. By using Foucault's concept of “disciplinary societies” and Gilles Deleuze's idea of “societies of control” as a framework for explaining this differentiation in attitudes, the essay argues that in neoliberal capitalism the home no longer functions as a space of social and economic reproduction but instead as a site of social and economic production.
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Keywords: Communicative Labor; Control Societies; Neoliberalism; Real Estate Culture; United States Housing Bubble

Document Type: Research Article

Publication date: 01 June 2010

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