Skip to main content

Managing Masculinities: The Metrosexual Moment

Buy Article:

$51.63 plus tax (Refund Policy)

Abstract:

In this essay, I explore the historical moment of metrosexuality in popular culture that, I argue, rather than simply a fad, constituted a logical premise vital to assuaging the “crisis” in masculinity engendered by the phenomenon of commercial masculinity. I trace the ways in which the fleeting trend of metrosexuality was articulated rhetorically in US popular culture in such a way as to rationalise commercial masculinity in targeted, explicit ways. I argue that metrosexuality served a crucial rhetorical function for the reconciliation of commercial masculinity with normative masculinity by organising homosociality in strategic ways. Accordingly, I suggest that apparently transient popular cultural trends might best be understood in terms of their location in—and strategic rhetorical function for—broader cultural discourses.

Keywords: Commercial; Crisis; Homosocial; Masculinity; Metrosexuality

Document Type: Research Article

DOI: http://dx.doi.org/10.1080/14791420802206833

Publication date: September 1, 2008

routledg/rccc/2008/00000005/00000003/art00004
dcterms_title,dcterms_description,pub_keyword
6
5
20
40
5

Access Key

Free Content
Free content
New Content
New content
Open Access Content
Open access content
Subscribed Content
Subscribed content
Free Trial Content
Free trial content
Cookie Policy
X
Cookie Policy
ingentaconnect website makes use of cookies so as to keep track of data that you have filled in. I am Happy with this Find out more