Skip to main content

Y Movies: Film and the Modernization of Pastoral Power

Buy Article:

$55.00 plus tax (Refund Policy)


The institutional creation of the Bureau of Motion Pictures and Exhibits, a division of the Industrial Department of the International Committee of the YMCA, is examined to assess why the YMCA turned to film as a mode of public address in its social welfare programs. The archival history supports the claim that the "attraction effect" of film transformed it into a cultural technology for shaping the conduct of industrial workers. The essay concludes by arguing how film contributed to liberalism's modernization of pastoral power by coupling immigrant workers with the pedagogical voice of the YMCA secretary.

Keywords: Cultural Technology; Film; Liberalism; Pastoral Power; YMCA

Document Type: Research Article


Publication date: 2005-03-01

  • Access Key
  • Free content
  • Partial Free content
  • New content
  • Open access content
  • Partial Open access content
  • Subscribed content
  • Partial Subscribed content
  • Free trial content
Cookie Policy
Cookie Policy
Ingenta Connect website makes use of cookies so as to keep track of data that you have filled in. I am Happy with this Find out more