Development Characteristics and Implications of Mainland Chinese Outbound Tourism

Authors: Guo, Yingzhi1; Kim, Samuel Seongseop2; Timothy, Dallen3

Source: Asia Pacific Journal of Tourism Research, Volume 12, Number 4, December 2007 , pp. 313-332(20)

Publisher: Routledge, part of the Taylor & Francis Group

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Abstract:

This paper provides a thorough examination of the Mainland Chinese demand for outbound travel. It analyses the impacts of the Mainland Chinese outbound tourism market according to factors such as policy, economy and socio-political issues. The origins, destination perceptions and organization of Mainland Chinese outbound tourists are also explained, together with the negative impacts of tourism on Mainland Chinese travellers, travel agencies, national image and economic loss. Finally, the marketing policies for Mainland Chinese outbound tourism in travel agencies, government tourism offices and destinations are examined.

Keywords: Mainland China; outbound tourism; demand; marketing policies; impacts

Document Type: Research article

DOI: 10.1080/10941660701760995

Affiliations: 1: Department of Tourism, Fudan University, China 2: Department of Hospitality & Tourism Management, Sejong University, Korea 3: School of Community Resources and Development, Arizona State University,

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