Development Characteristics and Implications of Mainland Chinese Outbound Tourism
Authors: Guo, Yingzhi1; Kim, Samuel Seongseop2; Timothy, Dallen3
Source: Asia Pacific Journal of Tourism Research, Volume 12, Number 4, December 2007 , pp. 313-332(20)
Abstract:
This paper provides a thorough examination of the Mainland Chinese demand for outbound travel. It analyses the impacts of the Mainland Chinese outbound tourism market according to factors such as policy, economy and socio-political issues. The origins, destination perceptions and organization of Mainland Chinese outbound tourists are also explained, together with the negative impacts of tourism on Mainland Chinese travellers, travel agencies, national image and economic loss. Finally, the marketing policies for Mainland Chinese outbound tourism in travel agencies, government tourism offices and destinations are examined.Keywords: Mainland China; outbound tourism; demand; marketing policies; impacts
Document Type: Research article
DOI: 10.1080/10941660701760995
Affiliations: 1: Department of Tourism, Fudan University, China 2: Department of Hospitality & Tourism Management, Sejong University, Korea 3: School of Community Resources and Development, Arizona State University,

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