IngentaConnect Customers' Satisfaction with Hotel Guestrooms: A Case Study in Ub...

Authors: Prayukvong, Wanna¹; Sophon, Jirapa¹; Hongpukdee, Surbpong¹; Charupas, Tharee¹

Source: Asia Pacific Journal of Tourism Research, Volume 12, Number 2, June 2007 , pp. 119-126(8)

Publisher: Routledge, part of the Taylor & Francis Group

Abstract:

The objective of this study was to identify Customers' satisfaction with hotel guestrooms in the province of Ubon Ratchathani, Thailand, and to determine the factors that affected this satisfaction. Data were collected from 96 customers by the completion of a questionnaire. Most of the customers were male, between 25 and 35 years, with an income level of 10,000-20,000 baht per month. The majority were government officers. The highest mean of most customers' satisfaction was overall cleanliness in guestrooms. The lowest mean of customers' satisfaction was the quality of equipment in the bathroom. However, these results were different in each hotel category. The factor affecting the customers' satisfaction with the interior decoration in the guestroom was customers' occupation. The hotel category was affected by the overall cleanliness of the guestroom, the cleanliness of linen sheets, pillow covers and blankets, the quality of equipment in the bathroom and bathroom amenities offered.

Keywords: customers' satisfaction; hotel guestrooms; Ubon Rachathani

Document Type: Research article

DOI: 10.1080/10941660701243349

Affiliations: 1: Department of Hospitality Management, Ubon Rajathanee University, Thailand

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Customers' Satisfaction with Hotel Guestrooms: A Case Study in Ubon Rachathani Province, Thailand