IngentaConnect Importance analysis on hotel components from a manager's perspect...

Authors: Kim, Jinman¹; Okamoto, Nobuyuki²

Source: Asia Pacific Journal of Tourism Research, Volume 11, Number 3, September 2006 , pp. 227-238(12)

Publisher: Routledge, part of the Taylor & Francis Group

Abstract:

The hotel business model has been diversified in response to the various needs of consumers. Many previous studies focused on the alteration factors of the hotel business model from the consumer's point of view. Although it is one of the factors that affect alteration of the hotel business model, the manager's perspective is also an important alteration factor. This article emphasizes that it is necessary to consider not only the consumer side, but also the management side based on two approaches of the strategy theory: the positioning approach and the resource-based approach. Surveys were conducted by mail in order to gather information regarding what managers in Japan consider to be important components of a hotel. As a result, “location” was found to be the most important component, followed by “annex facilities” and “deployment system”. Once the components were ordered according to their relative importance, a strong relationship was found between the managers' preferences and the characteristics of “syukuhakusyutai-type” hotels, which are `direct management' (DM) hotels located usually in the city. In Japan, the number of “syukuhakusyutai-type” hotels has recently increased, therefore capturing the spotlight in the hotel industry. However, the results of this research are not compared with those of much previous research conducted on hotel choice attributes, because the measured variables differed significantly.

Keywords: components of the hotel; the hotel manager's perspective; the hotel business model; positioning and resource-based approach; conjoint analysis

Document Type: Research article

DOI: 10.1080/10941660600753265

Affiliations: 1: Graduate School of Tourism, Rikkyo University, Japan 2: College of Tourism, Rikkyo University, Japan

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Importance analysis on hotel components from a manager's perspective: Using conjoint analysis