Heritage tourism: A question of age
Authors: Kaufman, Tammie1; Weaver, Pamela2
Source: Asia Pacific Journal of Tourism Research, Volume 11, Number 2, June 2006 , pp. 135-146(12)
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Abstract:
This research analyzes the demographic characteristics and motivations of the senior and non-senior market segments in selecting a heritage site. By studying how these two groups of individuals select heritage sites, planners will be better able to comprehend what these individuals expect from their visit. A survey consisting of a historic preservationist scale, benefits sought scale, services sought scale, historic site preference scale, and demographic information was mailed to a systematic random sample of 700 travelers requesting tourism information about Virginia. The findings show that many similarities exist between the senior and non-senior market. However, the senior market is more likely to visit a historic site that is less convenient to reach, has fewer facilities, and is more authentic and less developed; while the non-seniors are motivated more by opportunity to escape work overloads.Keywords: heritage; senior benefits; services preference
Document Type: Research article
DOI: 10.1080/10941660600727483
Affiliations: 1: Rosen College of Hospitality Management, University of Central Florida, USA 2: Department of Hospitality and Tourism Management, Virginia Polytechnic Institute and State University, USA
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