Relational content of travel and tourism websites

Author: Küster, Inés¹

Source: Asia Pacific Journal of Tourism Research, Volume 11, Number 2, June 2006 , pp. 119-133(15)

Publisher: Routledge, part of the Taylor & Francis Group

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Abstract:

Developments in information technologies are having a far-reaching impact on the travel and tourism industry. This paper analyses the use of the internet as a relational tool for travel and tourism companies providing air travel and rent-a-car services. The empirical research results show the role the internet plays in increasing sales and how companies use different relational tools to gain consumer trust and commitment.

Keywords: relational approach; internet; airlines; rent-a-car services; content analysis

Document Type: Research article

DOI: 10.1080/10941660600727467

Affiliations: 1: Department of Marketing, University of Valencia, Spain

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