A hotel performance evaluation of Taipei international tourist hotels – using data envelopment analysis

Author: Chiang, Wan-erh¹

Source: Asia Pacific Journal of Tourism Research, Volume 11, Number 1, March 2006 , pp. 29-42(14)

Publisher: Routledge, part of the Taylor & Francis Group

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Abstract:

Performance evaluation serves as an important reference for planning and construction policies. Data Envelopment Analysis (DEA) is a powerful method of performance evaluation. This research is aimed at measuring hotel performance by this method. Twenty-four Taipei international tourist city hotels were selected, and grouped according to their hotel management styles, whether they are part of a franchise, internationally managed or independently owned and operated. The results show that the average efficiency score across all 24 hotels is 0.921, with the most and least efficiency score of 1 and 0.687 respectively. Based on these efficiency scores, suggestions on resources allocation for inefficient hotels are provided and can be used as a basis for constructing strategies and promotion plans.

Keywords: performance evaluation; Data Envelopment Analysis; efficiency

Document Type: Research article

DOI: 10.1080/10941660500500667

Affiliations: 1: Department of Restaurant, Hotel and Institutional Management, Fu Jen Catholic University, Taiwan

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