An exploratory investigation of web-based tourist information search behavior

Authors: Ho, Chaang-iuan¹; Liu, Yung-ping¹

Source: Asia Pacific Journal of Tourism Research, Volume 10, Number 4, Number 4/December 2005 , pp. 351-360(10)

Publisher: Routledge, part of the Taylor & Francis Group

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Abstract:

The primary objective of this study is to further understand web-based search behavior in relation to tourist information. Using a small sample (94 subjects), a field study that examined the search sessions of on-line users was undertaken in a laboratory. The search action data were subsequently collected and empirically analyzed, and the search styles and sophisticated navigation techniques were identified. The results indicate that the search engine plays an important role in search behavior. In light of our findings, we draw managerial implications relating to tourist information searches in the context of the Web, and offer suggestions for future research.

Keywords: web-based tourist information; information search behavior

Document Type: Research article

DOI: 10.1080/10941660500363645

Affiliations: 1: Department of Leisure, Recreation and Tourism Management, Chao Yang University of Technology, Taiwan

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