If you are experiencing problems downloading PDF or HTML fulltext, our helpdesk recommend clearing your browser cache and trying again. If you need help in clearing your cache, please click here . Still need help? Email help@ingentaconnect.com

Bollywood and the Indian Premier League (IPL): the political economy of Bollywood's new blockbuster

$54.78 plus tax (Refund Policy)

Buy Article:

Abstract:

This paper interrogates the interrelationships between sports and popular culture to facilitate an understanding of the converging areas between political and economic forces and cultural practices operative in the global marketplace. Using a critical political economy approach, it examines the innovatively formatted and media-friendly Indian Premier League (IPL) cricket tournament and the Bollywood stars who are involved as owners and promoters of the league. The profit-generating capacity of cricket has increased the interest of the corporate sector and the entertainment industries, resulting in the spectaclization, commercialization, and corporatization of the popular sport.

Keywords: Bollywood; political economy; sports

Document Type: Research Article

DOI: http://dx.doi.org/10.1080/01292986.2011.580851

Affiliations: Communication, Florida State University, Tallahassee, USA

Publication date: August 1, 2011

Related content

Share Content

Access Key

Free Content
Free content
New Content
New content
Open Access Content
Open access content
Subscribed Content
Subscribed content
Free Trial Content
Free trial content
Cookie Policy
X
Cookie Policy
ingentaconnect website makes use of cookies so as to keep track of data that you have filled in. I am Happy with this Find out more