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The American Filter

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This study explored the television viewing habits of a cohort of Asian Indians who migrated to the US more than 40 years ago. This cohort eventually became acculturated into watching Indian television via the satellite dish. The study used the integrative communication theory and examined how two concepts of the theory relate to adaptation: enculturation and acculturation. The study produced findings that described how these Asian Indians used American television to acculturate to the US, but used American television as a filter through which they judged Indian television and distinguished between what they believed to be good and bad programming.
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Keywords: Asian Indians; acculturation; enculturation; satellite television

Document Type: Research Article

Affiliations: Journalism and Mass Communications,Washington and Lee University, LexingtonVA, USA

Publication date: 2011-08-01

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