@article {Jiang Bresnahan:2006:0129-2986:207,
title = "Players and Whiners? Perceptions of Sex Stereotyping in Anim{\’e} in Japan and the US",
journal = "Asian Journal of Communication",
parent_itemid = "infobike://routledg/rajc",
publishercode ="routledg",
year = "2006",
volume = "16",
number = "2",
publication date ="2006-06-01T00:00:00",
pages = "207-217",
itemtype = "ARTICLE",
issn = "0129-2986",
eissn = "1742-0911",
url = "https://www.ingentaconnect.com/content/routledg/rajc/2006/00000016/00000002/art00006",
doi = "doi:10.1080/01292980600638728",
keyword = "Dragonball Z, Gender Schema, Japanese Animé, Sex Stereotyping",
author = "Jiang Bresnahan, Mary and Inoue, Yasuhiro and Kagawa, Naomi",
abstract = "This study examined cognitive and affective responses of Japanese ( N =199) and American participants ( N =194) to the depiction of gender in a Japanese anim{\’e} popular in both countries. As expected, Japanese respondents indicated more familiarity with the animation and also reported that they were fans to a greater extent than Americans. Japanese participants and males showed greater agreement with sex stereotyping in the depiction of characters. Males also showed greater liking for characters and expressed the belief that they were positive role models. American females disliked the characters, especially the female character, significantly more than all other participants. Finally, participants, regardless of country, who held conventional views of gender perceived fewer stereotypes in the depiction of the characters. Given the current interest in anim{\’e}, implications of findings from viewing sex-stereotypical images and directions for future research are discussed.",
}