Home >> Applied Economics Letters, Volume 14, Numbers 4-6

Examining the 'Halo Effect' in lotto games

Authors: Grote, Kent1; Matheson, Victor2

Source: Applied Economics Letters, Volume 14, Numbers 4-6, May 2007 , pp. 307-310(4)

Publisher: Routledge, part of the Taylor & Francis Group

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Abstract:

The 'Halo Effect' occurs when lotto ticket sales are unexpectedly high following a large jackpot. An examination of the Powerball lottery finds evidence that the halo effect exists and that it is the result of bettors exchanging prize winnings for new tickets.

Document Type: Research article

DOI: http://dx.doi.org/10.1080/13504850500447372

Affiliations: 1: Department of Economics and Business, Lake Forest College, Lake Forest, IL 60045, USA 2: Department of Economics, Box 157A, College of the Holy Cross, Worcester, MA 01610, USA

Publication date: 2007-05-01

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