Expert opinion and cuisine reputation in the market for restaurant meals

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Abstract:

As food is an experience good, the market for restaurant meals is a market where the cost of acquiring information regarding quality is relatively high. In such markets consumers often turn to reputation measures to guide purchase decisions. As Australia does not have a longstanding cuisine style of its own, and given Australia has been open to substantial immigration inflows since federation, it represents an especially appropriate market to study regarding the impact of individual restaurant reputation and collective cuisine reputation on meal prices. The following study uses the hedonic price approach to investigate the implicit price of individual reputation indicators, cuisine type reputation indicators and other objective indicators in the market for restaurant meals. The empirical findings presented suggest that both individual restaurant reputation and cuisine type reputation are important. Other important factors are shown to include the quality of the restaurant wine list, the availability of private dining rooms, and whether or not there is an outdoor dining option.

Keywords: D12; R22; expert opinion; food; hedonic pricing

Document Type: Research Article

DOI: http://dx.doi.org/10.1080/00036846.2011.587780

Affiliations: School of Agricultural and Resource Economics,University of Western Australia, 35 Stirling HighwayCrawleyWA 6009, Australia

Publication date: November 1, 2012

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