Effects of wholesaler concentration on retailers by format: evidence from Japanese brand-level price data
Abstract:Using unique brand-level wholesale price data, this article examines how purchase prices of commodities for retailers are influenced by wholesale concentration. Compared with studies focusing on retail prices, little empirical work has measured the impact of wholesale concentration on wholesale prices. Economic theory suggests that the sensitivity of purchase price in response to degree of wholesale concentration is smaller for large retail formats than for small retail formats in the presence of intra-format retail competition. To test the validity of the theoretical implication, I measure the impact of the concentration on purchasing prices for retailers by format. Empirical findings support the hypothesis that the large retail format tends to draw advantageous purchase prices when wholesalers become increasingly oligopolistic.
Document Type: Research Article
Affiliations: Faculty of Business Administration, Yokohama National University, Hodogaya-ku, Yokohama 240-8501, Japan
Publication date: 2010-07-01