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Contractual design and networks performance: empirical evidence from franchising

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Abstract:

This article, deals with the links between networks performance and the design of vertical contracts. It provides evidence broadly consistent with the hypothesis that within franchising systems, constraining contracts for the retailers favour a better performance at the network level.

Document Type: Research Article

DOI: http://dx.doi.org/10.1080/00036840701704428

Affiliations: CREUSET, Universite Jean Monnet de Saint-Etienne, France

Publication date: February 1, 2010

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