Assessing the value of museums with a combined discrete choice/count data model

This article assesses the value of Dutch museums using information about destination choice as well as about the number of trips undertaken by an actor. Destination choice is analysed by means of a mixed logit model, and a count data model is used to explain trip generation. We use a utility-consistent framework in which the discrete choice model for destination choice is linked to an indirect utility function. The results are used to compute the compensating variation of particular museums and of the total group of museums in the sample.