How many viewers does a cable network need? A survival analysis of cable networks

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Abstract:

This article employs survival/duration analysis to determine how subscriber levels affect cable networks' survival probabilities. Using piecewise-constant hazards estimation, we find that an additional one million subscribers increases a cable network's probability of survival in a given year by 17%.

Document Type: Research Article

DOI: http://dx.doi.org/10.1080/00036840600707191

Affiliations: Center for Naval Analyses, Arlington, USA

Publication date: November 1, 2007

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