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Is cultural heritage really important for tourists? A contingent rating study

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In this article we present the results of a contingent rating study carried out on a sample of tourisits visiting Scicli, a Sicilian town known for its baroque heritage. In particular, we focus on different attributes of tourism products - namely, season, accommodation and cultural heritage - to study how much each of these attributes weights in tourists' preferences. We also study how the socio-demographic characteristics of people affect their evaluation of the different attributes of tourism products. The heritage endowment appears to be far from being the most important factor; this result is consistent across different socio-demographic subgroups of interviewed persons.

Document Type: Research Article


Affiliations: Faculty of Economics, University of Catania, Corso Italia 55, - 95129 Catania, Italy

Publication date: February 1, 2007

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