Skip to main content

Gender differences in e-commerce

Buy Article:

$53.17 plus tax (Refund Policy)


Predictors of shopping online were compared for men and women using a sample of 365 college students. For the men, the only predictor of purchasing products online was the number of hours they spent online. For women, the predictors of making purchases online included anxiety about using computers and attitudes toward money, in addition to the number of hours spent online. The results were examined using OLS and MLE (logit and probit) regressions techniques, and the results from each technique compared and contrasted.

Document Type: Research Article


Affiliations: 1: Department of Economics and International Business, Drexel University, Philadelphia, PA 19104, USA 2: Psychology Program, The Richard Stockton College of New Jersey, Pomona, NJ 08240, USA

Publication date: October 10, 2005

More about this publication?

Access Key

Free Content
Free content
New Content
New content
Open Access Content
Open access content
Subscribed Content
Subscribed content
Free Trial Content
Free trial content
Cookie Policy
Cookie Policy
Ingenta Connect website makes use of cookies so as to keep track of data that you have filled in. I am Happy with this Find out more