Skip to main content

Gender differences in e-commerce

Buy Article:

$47.50 plus tax (Refund Policy)

Predictors of shopping online were compared for men and women using a sample of 365 college students. For the men, the only predictor of purchasing products online was the number of hours they spent online. For women, the predictors of making purchases online included anxiety about using computers and attitudes toward money, in addition to the number of hours spent online. The results were examined using OLS and MLE (logit and probit) regressions techniques, and the results from each technique compared and contrasted.
No Reference information available - sign in for access.
No Citation information available - sign in for access.
No Supplementary Data.
No Article Media
No Metrics

Document Type: Research Article

Affiliations: 1: Department of Economics and International Business, Drexel University, Philadelphia, PA 19104, USA 2: Psychology Program, The Richard Stockton College of New Jersey, Pomona, NJ 08240, USA

Publication date: 10 October 2005

More about this publication?
  • Access Key
  • Free content
  • Partial Free content
  • New content
  • Open access content
  • Partial Open access content
  • Subscribed content
  • Partial Subscribed content
  • Free trial content
Cookie Policy
X
Cookie Policy
Ingenta Connect website makes use of cookies so as to keep track of data that you have filled in. I am Happy with this Find out more