In this paper the hypothesis that repeated purchases in the tourism markets could be considered as a consequence of asymmetrical information problems is studied. This hypothesis is analysed with the case study of the island of Tenerife using the estimation of a count data model. It was found that the length of the stay and the information obtained from previous visits and/or relatives and friends might increase the return to a destination suggesting the presence of a reputation mechanism as proposed by Shapiro (1983). The determinants of the willingness to return were also estimated, confirming the main results.
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Document Type: Research Article
Departamento de Análisis Económico, Facultad de CC Económicas y Empresariales, Universidad de La Laguna, 38071 La Laguna Tenerife, Spain
Dpto. de Métodos Cuantitativos, Facultad de Ciencias Económicas, Universidad de Las Palmas de Gran Canaria, Campus de Tafira, Tafira Baja, 35017 Las Palmas de Gran Canaria, Spain
Publication date: 2005-10-10
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