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Do pay-TV subscribers and non-subscribers have different free-to-air TV viewing patterns?

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An empirical analysis of the terrestrial television viewing patterns of subscribers and non-subscribers to pay-TV channels is presented. A logit discrete choice model is estimated using data on audience size and composition and dummy variables identifying programme types, over three two-week periods in 1996 and 1997. Although there are variations between the terrestrial TV viewing patterns of pay-TV subscribers and non-subscribers, such variations are not statistically significant. This suggests that factors other than differences in tastes may play a role in the decision to subscribe.

Document Type: Research Article

DOI: http://dx.doi.org/10.1080/0003684032000125042

Affiliations: 1: Department of Management, University St. Andrews, St. Katharine's West, The Scores, St. Andrews, Fife KY169AL Scotland, UK 2: Department of Economics, University of Wales Swansea, UK 3: Centre for Management under Regulation, Warwick Business School, University of Warwick, Coventry CV4 7AL, UK

Publication date: August 12, 2003

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