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Customer racial discrimination for baseball memorabilia

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Abstract:

This paper investigates customer racial discrimination in the market for baseball cards. It extends previous research by measuring customer racial preferences at the beginning and end of players' careers. Our results indicate that customer biases against active Black and Hispanic baseball players may be mitigated by differential expectations of future performance. However, over time we detect statistical differences in rookie card prices by ethnicity, as performance expectations become less important at the end of a player's career.

Document Type: Research Article

DOI: http://dx.doi.org/10.1080/000368499323210

Publication date: November 1, 1999

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