Skip to main content

Customer discrimination in professional basketball: evidence from the trading-card market

Buy Article:

$55.00 plus tax (Refund Policy)


This paper presents evidence on the existence of customer racial discrimination in professional basketball from recent prices for the trading cards of former players in the National Basketball Association. Data were collected on the 258 active roster players in the NBA during the 1976-77 season, 133 of whom had cards issued that year. Maximum-likelihood estimation of a card-price equation is carried out, accounting both for the nonrandom selection of the players for whom cards exist and for left-censoring of the dependent variable. Overall, the empirical results suggest the absence of customer racial discrimination in the pricing of basketball trading cards. However, there is some evidence that the effect of career length on trading-card prices is lower for whites than for blacks, and that the card-price premium for players who subsequently coached in the NBA is lower for blacks than for whites.

Document Type: Research Article


Publication date: 1999-06-01

More about this publication?
  • Access Key
  • Free content
  • Partial Free content
  • New content
  • Open access content
  • Partial Open access content
  • Subscribed content
  • Partial Subscribed content
  • Free trial content
Cookie Policy
Cookie Policy
Ingenta Connect website makes use of cookies so as to keep track of data that you have filled in. I am Happy with this Find out more