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Gender differences in mate search effort: an exploratory economic analysis of personal advertisements

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Abstract:

As a logical extension to the microeconomic analysis of human relationships, this study examines the actual method of mate search, in particular the use of personal advertisements. Some empirical support is found for Becker's (1973, 1974) explanations of mating strategy, but in relation to the level of search effort by gender, the results are not so clearly in accordance with his thinking.

Document Type: Research Article

DOI: https://doi.org/10.1080/000368498324896

Publication date: 1998-10-01

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