The recent roll-out of fibre-optic cable suggests that the willingness of households in passed communities to subscribe to networked services is an important issue. This paper studies the determination of the demand for network subscription. Through a discrete choice model the effect of installation and rental price on the likelihood of subscription is analysed. The logit regression is based on choice experiment (stated preference) subscription data obtained from a national survey of households. Limitations of this preliminary work and suggestions for future research are discussed.