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The impact of BSE on the demand for beef and other meats in Great Britain

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Indices of media coverage of BSE are incorporated in a dynamic AIDS model of meat demand. The publicity which BSE has received is found to have had significant effects on the allocation of consumer expenditure among the meats. A short-run impact has been identified which accounts in large part for the discernible drop in the market share of beef in the early 1990s. And more important, there also appears to be a significant long-run impact of BSE, which by the end of 1993 has reduced the beef market share by 4.5%.

Document Type: Research Article

DOI: http://dx.doi.org/10.1080/000368496328434

Publication date: June 1, 1996

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