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SERVICE JOURNALISM AS COMMUNITY EXPERIENCE

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Abstract:

This paper looks at service journalism and its evolution as a community platform through blog comments and social media through a case study of two sections of The New York Times' business section: the personal finance section and the personal technology section. The paper proceeds through a discussion of the importance of networked journalism, and relies on in-depth qualitative interviews with the journalists closest to the decisions being made about how service journalism at the Times becomes a participatory experience for readers. The article argues that a Web 2.0 world facilitates a community experience that changes the one-to-many relationship that journalists have with their readers; instead, journalists make decisions about coverage and engage in conversations with readers in response to this new relationship with readers.

Keywords: lifestyle journalism; networked journalism; participatory journalism; personal finance; personal technology; service journalism

Document Type: Research Article

DOI: https://doi.org/10.1080/17512786.2011.628782

Publication date: 2012-02-01

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