LIFESTYLE JOURNALISM AS POPULAR JOURNALISM
This essay argues that lifestyle journalism, which is often considered trivial, should be analyzed for its public potential. I delineate how lifestyle journalism's dimensions of review, advice, and commercialism can be transformed into strategies for research that probe the social,
cultural and economic context of this media output. Then I discuss how its discourse is worth analyzing for its ideological connection. John Fiske's ideas on “popular news” and Irene Costera Meijer's concept of “public quality” are presented as guidelines for interrogating
the public relevance of this type of journalism. Findings from studies on the globalization discourse in travel journalism and music journalism are used to exemplify this research framework.