Journal of Marketing Management

A cultural exploration of consumers’ interactions and relationships with celebrities
pp. 1-29(29)
Authors: Banister; Cocker

How do consumers co-create their experiences? An exploration in the heritage sector
pp. 30-59(30)
Authors: Minkiewicz; Evans; Bridson

How consumer acculturation influences interpersonal trust
pp. 60-89(30)
Authors: Chai; Dibb

Rebranding a federation: Insights from the UK co-operative movement
pp. 90-116(27)
Authors: Calderwood; Freathy

Boris Artzybasheff and the art of anthropomorphic marketing in early American consumer culture
pp. 117-137(21)
Authors: Patsiaouras; Fitchett; Saren

Diagnosing the supplementary services model: Empirical validation, advancement and implementation
pp. 138-171(34)
Authors: Frow; Ngo; Payne

Positioning in political marketing: How semiotic analysis adds value to traditional survey approaches
pp. 172-200(29)
Authors: Baines; Crawford; O’Shaughnessy; Worcester; Mortimore

Consumer resource integration amongst vulnerable consumers: Care leavers in transition to independent living
pp. 201-219(19)
Authors: Piacentini; Hibbert; Hogg