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Publisher: Routledge, part of the Taylor & Francis Group

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Volume 30, Numbers 1-2, 3 February 2014

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Rebranding a federation: Insights from the UK co-operative movement
pp. 90-116(27)
Authors: Calderwood; Freathy

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Positioning in political marketing: How semiotic analysis adds value to traditional survey approaches
pp. 172-200(29)
Authors: Baines; Crawford; O’Shaughnessy; Worcester; Mortimore

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