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Publisher: Routledge, part of the Taylor & Francis Group

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Volume 29, Numbers 13-14, 1 October 2013

Marketing beyond the frontier? Researching the new marketing landscape of virtual worlds
pp. 1435-1442(8)
Authors: Saren; Harwood; Ward; Venkatesh

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At world’s end: Exploring consumer-marketer tensions in the closure of adverworlds
pp. 1518-1541(24)
Authors: Scaraboto; Carter-Schneider; Kedzior

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Redistributed consumer desire in digital virtual worlds of consumption
pp. 1561-1579(19)
Authors: Denegri-Knott; Molesworth

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Virtuality as place and process
pp. 1580-1591(12)
Authors: Dholakia; Reyes

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Shopping behaviour and satisfaction outcomes
pp. 1609-1630(22)
Authors: Jack; Powers

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How brands grow: What marketers don’t know
pp. 1644-1647(4)
Author: Reeves

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Branded male: Marketing to men
pp. 1647-1648(2)
Author: Kearney

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Adland: A global history of advertising
pp. 1648-1650(3)
Authors: O’Sullivan

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