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Publisher: Routledge, part of the Taylor & Francis Group

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Volume 29, Numbers 9-10, 1 July 2013

Brand orientation: Past, present, and future
pp. 973-980(8)
Authors: Baumgarth; Merrilees; Urde

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Brand orientation and brand values in retail banking
pp. 1007-1029(23)
Authors: Wallace; Buil; de Chernatony

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Exploring the impact of silos in achieving brand orientation
pp. 1056-1078(23)
Authors: Gyrd-Jones; Helm; Munk

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Brand orientation and the voices from within
pp. 1079-1098(20)
Authors: Baxter; Kerr; Clarke

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From market orientation to brand orientation in the public sector
pp. 1099-1123(25)
Authors: Gromark; Melin

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The use and abuse of French and Raven in the channels literature
pp. 1143-1162(20)
Authors: Blois; Hopkinson

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Exploring researcher vulnerability: Contexts, complications, and conceptualisation
pp. 1182-1200(19)
Authors: Jafari; Dunnett; Hamilton; Downey

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