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Publisher: Routledge, part of the Taylor & Francis Group

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Volume 29, Numbers 9-10, 1 July 2013

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Brand orientation: Past, present, and future
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Brand orientation and brand values in retail banking
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Exploring the impact of silos in achieving brand orientation
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Brand orientation and the voices from within
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From market orientation to brand orientation in the public sector
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The use and abuse of French and Raven in the channels literature
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Exploring researcher vulnerability: Contexts, complications, and conceptualisation
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