Journal of Marketing Management

Brand vulnerability to product assortments and prices
pp. 735-754(20)
Authors: Dass, Mayukh; Kumar, Piyush; Peev, Plamen P.

Extend to online or offline? The effects of web-brand extension mode, similarity, and brand concept on consumer evaluation
pp. 755-771(17)
Authors: Jin, Liyin; Zou, Deqiang

Ethical claims and labelling: An analysis of consumers' beliefs and choice behaviours
pp. 772-792(21)
Authors: Hoek, Janet; Roling, Nicole; Holdsworth, David

Would you believe it? A detailed investigation of believability in comparative price advertising
pp. 793-811(19)
Authors: Devlin, James F.; Ennew, Christine T.; McKechnie, Sally; Smith, Andrew

The impact of perceived crowding on consumers' store patronage intentions: Role of optimal stimulation level and shopping motivation
pp. 812-835(24)
Authors: Mehta, Ritu; Sharma, Narendra K; Swami, Sanjeev

Fashion creation and diffusion: The institution of marketing
pp. 836-860(25)
Authors: Atik, Deniz; Fırat, A. Fuat

Co-production and self-service: The application of Service-Dominant Logic
pp. 861-881(21)
Authors: Hilton, Toni; Hughes, Tim

Authenticating by re-enchantment: The discursive making of craft production
pp. 882-911(30)
Authors: Hartmann, Benjamin J.; Ostberg, Jacob

The community brand paradigm: A response to brand management's dilemma in the digital era
pp. 912-932(21)
Author: Quinton, Sarah

Young adults and ‘binge’ drinking: A Bakhtinian analysis
pp. 933-949(17)
Authors: Hackley, Chris; Bengry-Howell, Andrew; Griffin, Christine; Mistral, Willm; Szmigin, Isabelle; Tiwsakul, Rungpaka Amy Hackley née

Modelling real-time online information needs: A new research approach for complex consumer behaviour
pp. 950-972(23)
Authors: Grant, Robert; Clarke, Rodney J.; Kyriazis, Elias