Journal of Marketing Management

2012 Academy of Marketing conference special issue – Marketing: Catching the technology wave
pp. 519-521(3)
Author: Harrigan, Paul

Customer service 140 characters at a time: The users' perspective
pp. 522-544(23)
Authors: Canhoto, Ana Isabel; Clark, Moira

Blessed are the geeks: An ethnographic study of consumer networks in social media, 2006–2012
pp. 545-561(17)
Author: Croft, Robin

Analysis of fashion consumers’ motives to engage in electronic word-of-mouth communication through social media platforms
pp. 562-583(22)
Authors: Wolny, Julia; Mueller, Claudia

Antecedents of travellers' electronic word-of-mouth communication
pp. 584-606(23)
Authors: Liang, Silvia Wan-Ju; Ekinci, Yuksel; Occhiocupo, Nicoletta; Whyatt, Georgina

Web-based forums and metaphysical branding
pp. 607-624(18)
Authors: Oakes, Steve; Dennis, Noel; Oakes, Helen

The impact of complexity and perceived difficulty on consumer revisit intentions
pp. 625-645(21)
Authors: Reynolds, Nina; Ruiz de Maya, Salvador

Taking a deeper look at online reviews: The asymmetric effect of valence intensity on shopping behaviour
pp. 646-670(25)
Authors: Floh, Arne; Koller, Monika; Zauner, Alexander

Strategic network marketing in technology SMEs
pp. 671-697(27)
Authors: Jones, Rosalind; Suoranta, Mari; Rowley, Jennifer

Exploring and modelling digital natives' intention to use permission-based location-aware mobile advertising
pp. 698-719(22)
Authors: Richard, James E.; Meuli, Paul G.

Storying marketing research: The twisted tale of a consumer profiled
pp. 720-733(14)
Authors: Quinn, Lee; Patterson, Anthony