Journal of Marketing Management

They're gr-r-reat! Introduction to the special issue
pp. 1-4(4)
Authors: Brown, Stephen; Ponsonby-McCabe, Sharon

Animals, archetypes, and advertising (A³): The theory and the practice of customer brand symbolism
pp. 5-25(21)
Authors: Lloyd, Stephen; Woodside, Arch G.

Anthropomorphism, marketing relationships, and consumption worth in the Toy Story trilogy¹
pp. 26-47(22)
Authors: Lanier, Clinton D.; Rader, C. Scott; Fowler, Aubrey R.

Theory and strategies of anthropomorphic brand characters from Peter Rabbit, Mickey Mouse, and Ronald McDonald, to Hello Kitty
pp. 48-68(21)
Authors: Hosany, Sameer; Prayag, Girish; Martin, Drew; Lee, Wai-Yee

How to create an influential anthropomorphic mascot: Literary musings on marketing, make-believe, and meerkats
pp. 69-85(17)
Authors: Patterson, Anthony; Khogeer, Yusra; Hodgson, Julia

Brand mascots as organisational totems
pp. 86-104(19)
Author: Cayla, Julien

The human lens: How anthropomorphic reasoning varies by product complexity and enhances personal value
pp. 105-121(17)
Authors: Hart, Phillip M.; Jones, Shawn R.; Royne, Marla B.

Anthropomorphic responses to new-to-market logos
pp. 122-140(19)
Authors: Payne, Collin R.; Hyman, Michael R.; Niculescu, Mihai; Huhmann, Bruce A.

Development of a scale measuring childlike anthropomorphism in products
pp. 141-157(17)
Authors: Hellén, Katarina; Sääksjärvi, Maria

Uddering the other: Androcentrism, ecofeminism, and the dark side of anthropomorphic marketing
pp. 158-174(17)
Authors: Stevens, Lorna; Kearney, Matthew; Maclaran, Pauline

Revenge of the brand monsters: How Goldman Sachs’ doppelgänger turned monstrous
pp. 175-194(20)
Authors: Freund, James; Jacobi, Erik S.

Made with real crocodiles: The use of anthropomorphism to promote product kinship in our youngest consumers
pp. 195-206(12)
Author: Veer, Ekant

Leveraging the human side of the brand using a sense of place: Case studies of craft breweries
pp. 207-224(18)
Authors: Hede, Anne-Marie; Watne, Torgeir

Unleashing the animal within: Exploring consumers’ zoomorphic identity motives
pp. 225-248(24)
Authors: Healy, Michael John; Beverland, Michael B.

‘Bringing with us the plague’: Consumer Research as Machinery of Zoomorphism
pp. 249-262(14)
Author: Bradshaw, Alan