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Publisher: Routledge, part of the Taylor & Francis Group

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Volume 29, Numbers 1-2, 1 January 2013

They're gr-r-reat! Introduction to the special issue
pp. 1-4(4)
Authors: Brown, Stephen; Ponsonby-McCabe, Sharon

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Anthropomorphism, marketing relationships, and consumption worth in the Toy Story trilogy1
pp. 26-47(22)
Authors: Lanier, Clinton D.; Rader, C. Scott; Fowler, Aubrey R.

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Theory and strategies of anthropomorphic brand characters from Peter Rabbit, Mickey Mouse, and Ronald McDonald, to Hello Kitty
pp. 48-68(21)
Authors: Hosany, Sameer; Prayag, Girish; Martin, Drew; Lee, Wai-Yee

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How to create an influential anthropomorphic mascot: Literary musings on marketing, make-believe, and meerkats
pp. 69-85(17)
Authors: Patterson, Anthony; Khogeer, Yusra; Hodgson, Julia

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Brand mascots as organisational totems
pp. 86-104(19)
Author: Cayla, Julien

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The human lens: How anthropomorphic reasoning varies by product complexity and enhances personal value
pp. 105-121(17)
Authors: Hart, Phillip M.; Jones, Shawn R.; Royne, Marla B.

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Anthropomorphic responses to new-to-market logos
pp. 122-140(19)
Authors: Payne, Collin R.; Hyman, Michael R.; Niculescu, Mihai; Huhmann, Bruce A.

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Development of a scale measuring childlike anthropomorphism in products
pp. 141-157(17)
Authors: Hellén, Katarina; Sääksjärvi, Maria

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Uddering the other: Androcentrism, ecofeminism, and the dark side of anthropomorphic marketing
pp. 158-174(17)
Authors: Stevens, Lorna; Kearney, Matthew; Maclaran, Pauline

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Revenge of the brand monsters: How Goldman Sachs’ doppelgänger turned monstrous
pp. 175-194(20)
Authors: Freund, James; Jacobi, Erik S.

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Unleashing the animal within: Exploring consumers’ zoomorphic identity motives
pp. 225-248(24)
Authors: Healy, Michael John; Beverland, Michael B.

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