Provider: Ingenta Connect Database: Ingenta Connect Content: application/x-research-info-systems TY - ABST AU - Chen AU - Venkatesh TI - An investigation of how design-oriented organisations implement design thinking JO - Journal of Marketing Management PY - 2013-11-01T00:00:00/// VL - 29 IS - 15-16 SP - 1680 EP - 1700 KW - design orientation KW - new product development KW - innovation KW - design thinking KW - grounded theory N2 - This paper examines how design-oriented organisations implement design thinking to develop design outcomes. An empirical investigation revealed that organisations implement design thinking by: (1) creating and disseminating end-user profiles across the organisation, (2) cultivating organic organisational structures to increase collaborations, (3) using brand image to establish a design language, and (4) factoring in competitors’ design outputs to stimulate design thinking. Design thinking is typically understood as a process that results in many possibilities for innovation. The results of this study offer an alternate understanding of design thinking as a creative process that is structured by these four key implementation schemes. UR - https://www.ingentaconnect.com/content/routledg/jmm/2013/00000029/f0020015/art00003 M3 - doi:10.1080/0267257X.2013.800898 UR - https://doi.org/10.1080/0267257X.2013.800898 ER -