Skip to main content

Shopping behaviour and satisfaction outcomes

Buy Article:

$47.00 plus tax (Refund Policy)

Shopping behaviour is an increasingly important area of research as firms seek to understand customer motivations and their purchase behaviour further. Despite the interest in shopping behaviour, it remains to be understood how these behaviours are related to satisfaction-related outcomes. A contribution to the academic literature as well as to managerial practice is made by identifying the relationship between three types of shopping behaviour: expectation congruence, satisfaction, and positive word-of-mouth communications. Specifically, the research examines if shoppers who engage in various types of shopping behaviour have the expectations of their shopping experience met, and whether this results in customer satisfaction and loyalty to that store. The research is based on a sample of 308 Wal-Mart and Target customers. The analysis of the data was performed with path modelling where the hypothesised model was supported and shown to have predictive relevance. In addition, significant moderating effects were found by gender for the relationship between shopping behaviour and expectation congruence and for the relationship between satisfaction and positive word-of-mouth communications.
No References
No Citations
No Supplementary Data
No Article Media
No Metrics

Keywords: expectations; impulsive-careless; price conscious; recreational conscious; satisfaction; shopping behaviour

Document Type: Research Article

Affiliations: University of Alabama at Birmingham, USA

Publication date: 2013-10-01

More about this publication?
  • Access Key
  • Free content
  • Partial Free content
  • New content
  • Open access content
  • Partial Open access content
  • Subscribed content
  • Partial Subscribed content
  • Free trial content
Cookie Policy
X
Cookie Policy
Ingenta Connect website makes use of cookies so as to keep track of data that you have filled in. I am Happy with this Find out more