Skip to main content

Exploring researcher vulnerability: Contexts, complications, and conceptualisation

Buy Article:

$47.00 plus tax (Refund Policy)

Research involving vulnerable consumer populations is on the increase, and understanding the social consequences of consumption within different marketing contexts has become a common theme across Consumer Culture Theory, transformative consumer research, and critical marketing. Yet the diverse difficulties faced by researchers who investigate consumer vulnerability have not been sufficiently addressed. In line with the need for greater reflexivity in research, this paper reflects on our own research experiences, and highlights the complexities associated with conducting research on sensitive topics in challenging contexts. With reference to such experiences, we illustrate the phenomenon of researcher vulnerability and discuss its implications for knowledge generation within the marketing domain.
No Reference information available - sign in for access.
No Citation information available - sign in for access.
No Supplementary Data.
No Data/Media
No Metrics

Keywords: interpretivist research; knowledge generation; researcher vulnerability; vulnerable consumers

Document Type: Research Article

Affiliations: 1: University of Strathclyde Business School, UK 2: University of Edinburgh Business School, UK 3: University of Strathclyde Business School, UK 4: Queen’s University Belfast, UK

Publication date: 2013-07-01

More about this publication?
  • Access Key
  • Free content
  • Partial Free content
  • New content
  • Open access content
  • Partial Open access content
  • Subscribed content
  • Partial Subscribed content
  • Free trial content
Cookie Policy
Cookie Policy
Ingenta Connect website makes use of cookies so as to keep track of data that you have filled in. I am Happy with this Find out more