Skip to main content

Exploring researcher vulnerability: Contexts, complications, and conceptualisation

Buy Article:

$53.17 plus tax (Refund Policy)


Research involving vulnerable consumer populations is on the increase, and understanding the social consequences of consumption within different marketing contexts has become a common theme across Consumer Culture Theory, transformative consumer research, and critical marketing. Yet the diverse difficulties faced by researchers who investigate consumer vulnerability have not been sufficiently addressed. In line with the need for greater reflexivity in research, this paper reflects on our own research experiences, and highlights the complexities associated with conducting research on sensitive topics in challenging contexts. With reference to such experiences, we illustrate the phenomenon of researcher vulnerability and discuss its implications for knowledge generation within the marketing domain.

Keywords: interpretivist research; knowledge generation; researcher vulnerability; vulnerable consumers

Document Type: Research Article


Affiliations: 1: University of Strathclyde Business School, UK 2: University of Edinburgh Business School, UK 3: University of Strathclyde Business School, UK 4: Queen’s University Belfast, UK

Publication date: July 1, 2013

More about this publication?

Access Key

Free Content
Free content
New Content
New content
Open Access Content
Open access content
Partial Open Access Content
Partial Open access content
Subscribed Content
Subscribed content
Free Trial Content
Free trial content
Cookie Policy
Cookie Policy
Ingenta Connect website makes use of cookies so as to keep track of data that you have filled in. I am Happy with this Find out more