Skip to main content

Brand orientation: Past, present, and future

Buy Article:

$53.17 plus tax (Refund Policy)

Document Type: Editorial

DOI: http://dx.doi.org/10.1080/0267257X.2013.817768

Affiliations: 1: Berlin School of Economics and Law, Berlin, Germany 2: Department of Marketing, Griffith Business School, Australia 3: Department of Business Administration, Lund University School of Economics and Management, Lund, Sweden

Publication date: July 1, 2013

More about this publication?
routledg/jmm/2013/00000029/F0020009/art00001
dcterms_title,dcterms_description,pub_keyword
6
5
20
40
5

Access Key

Free Content
Free content
New Content
New content
Open Access Content
Open access content
Subscribed Content
Subscribed content
Free Trial Content
Free trial content
Cookie Policy
X
Cookie Policy
Ingenta Connect website makes use of cookies so as to keep track of data that you have filled in. I am Happy with this Find out more