Skip to main content

Does organisational culture influence CRM's financial outcomes?

Buy Article:

$47.50 plus tax (Refund Policy)

Our survey of respondents in 99 organisations with a customer relationship management (CRM) system finds that organisational culture is significantly related to the achievement of desirable CRM outcomes, as indicated by an index composed of a number of financial metrics. Most notable is the strong association between adhocracy and hierarchy cultures and CRM success. This is the first empirical study that has investigated whether organisational culture, as measured using the Competing Values Model, has a main effect on CRM success. The study also considers the influence of a number of moderating conditions on CRM success. No moderating effects are found. We conclude that organisations with an appropriate organisational culture are more likely to enjoy financially desirable CRM outcomes.
No Reference information available - sign in for access.
No Citation information available - sign in for access.
No Supplementary Data.
No Article Media
No Metrics

Keywords: CRM; adhocracy; competing values model; customer relationship management; organisational culture

Document Type: Research Article

Affiliations: 1: University of Newcastle, New South Wales, Australia 2: Macquarie Graduate School of Management, New South Wales, Australia 3: Macquarie University, New South Wales, Australia

Publication date: 2013-02-01

More about this publication?
  • Access Key
  • Free content
  • Partial Free content
  • New content
  • Open access content
  • Partial Open access content
  • Subscribed content
  • Partial Subscribed content
  • Free trial content
Cookie Policy
Cookie Policy
Ingenta Connect website makes use of cookies so as to keep track of data that you have filled in. I am Happy with this Find out more