If you are experiencing problems downloading PDF or HTML fulltext, our helpdesk recommend clearing your browser cache and trying again. If you need help in clearing your cache, please click here . Still need help? Email help@ingentaconnect.com

Consumer demographics, ethnocentrism, cultural values, and acculturation to the global consumer culture: A retail perspective

$54.78 plus tax (Refund Policy)

Buy Article:

Abstract:

Globalisation creates threats and opportunities for retailers in both international and domestic markets. Recently, researchers established a framework for examining the development of supra national marketing segments to explain acculturation to the global consumer culture (AGCC) (Cleveland & Laroche, 2007). The research presented here extends their work by examining demographic and cultural drivers of AGCC and the impacts of global acculturation on ethnocentrism towards international retailers among a cross-section of US consumers (N = 492). Findings suggest that, to varying degrees, demographics and individualism impact four of the dimensions of AGCC, while the dimensions of AGCC impact ethnocentrism for food and fashion retailers. Cosmopolitanism and social interaction consistently reduce ethnocentrism towards retailers among the sample data.

Keywords: consumer culture; ethnocentrism; globalisation; retailing; survey research

Document Type: Research Article

DOI: http://dx.doi.org/10.1080/0267257X.2013.766629

Affiliations: 1: University of South Carolina, USA 2: North Carolina State University, USA 3: Lancaster University Management School, UK 4: University of Glamorgan, UK

Publication date: February 1, 2013

More about this publication?
Related content

Share Content

Access Key

Free Content
Free content
New Content
New content
Open Access Content
Open access content
Subscribed Content
Subscribed content
Free Trial Content
Free trial content
Cookie Policy
X
Cookie Policy
ingentaconnect website makes use of cookies so as to keep track of data that you have filled in. I am Happy with this Find out more